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Wednesday, July 20, 2011

THREE QUARTERS MOBILE PHONES USERS ENGAGE IN MOBILE SOSIAL NETWORKINGS


"Survey respondents say
the mobile phone provides sufficient access
to the activities they like doing with social networks:
viewing content, sending media, and updating profiles,"
said Neil Strother, Practice director ABI Research.


An online survey conducted by ABI Research in March 2011 has revealed that almost three quarters (73%) of mobile phone users in the United States use their phones to visit social networking sites daily, sometimes more than once each day.

Other popular phone-based activities included:
  • Checking email (80%)
  • Checking weather and reading news (63% each)
  • Playing music or viewing stock quotes (53% each)
  • Checking sports scores (51%)
  • Searching for information (48%)
  • Playing games(39%)

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